Importance of Bulk SMS as a marketing strategy

Bulk SMS software is also referred to as an SMS gateway and is a reliable mobile messaging service that lets companies send SMS in bulk quantities with just a click of a mouse to thousands of customers and destinations promptly, effectively and efficiently. It is often used in the marketing industry for conveying information such as special offers and discounts to customers.

It is important for every company to focus on getting to know its customers and with the use of bulk SMS a company can provide personalized services which almost always guarantees exceptional services.

Among the different types of messaging services, Short Message Service (SMS) is a manageable service that is simple, fast and reliable. The concept of sending messages in bulk has now become a popular marketing strategy among entrepreneurs.

Unlike other marketing strategies out there i.e.Tv, radio and direct mail, a customer is most likely to open an SMS for its easily accessible and a phone is portable hence  becoming  a trusted companion for its always with them.

At the moment, one can opt to make use of either bulk SMS service providers or bulk SMS software to boost business productivity. Bulk SMS software compromises a wide range of functionality such as customizable speed options, multiple routing and load banners.

Advantages of the Bulk SMS software

  1. It is easy to implement

One does not need to be highly educated or experienced to make use of the bulk SMS software. The process is as easy as inputting the mobile number of the customer and the message you intend to convey, then just click the send button.

  1. It is time saving

The bulk SMS service provider or software takes care of the complete process, this ensures that you save plenty of time which you can utilize for focusing on your core business.

  1. Has a flexible work schedule

One can send SMS to customers according to your own schedule unlike other marketing strategies that may entail sticking to a proper timing schedule.

  1. It has a higher response rate

Compared to other modes of marketing strategies, bulk sms offers an added advantage on responses.

  1. Increases business productivity

A bulk SMS software ensures that SMS are delivered directly to the customers within a few minutes this generates immediate traffic and improves your business productivity.

  1. Improves customer relationship

Contacting your potential or existing customers via short message service (SMS) enables a company to maintain a consistent touch with customers which forms a  backbone of the business.

  1. It is easy to manage

A company can easily analyze the progress of a marketing campaign, without having to wait or monitor for a long time.

Features of the Bulk SMS software

  1. Stores customers  information making it easily accessible.
  2. A Bulk SMS Software can also be used to send personal messages to a single individual.
  3. One can easily schedule an SMS(s) to be sent at a specific time.
  4. The bulk SMS software is able to send an interactive SMS continually until the customer acknowledges having received the message.
  5. Bulk SMS enables a company to upload the list of mobile numbers of recipients from a simple excel sheet.
  6. One is able to get delivery reports from sent out SMS.

A company’s reputation cannot be built in a day, but with constant strategies and persistence a company can reach its business objectives.

At Royce Technologies we work hand in hand with our clients to ensure that we provide affordable and tailor made services to help your company improve customer relationships by use of bulk SMS.


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